Often, designers have a completely wrong image of how the portfolio should look like. What's even worth - most think that they can create one portfolio to get all the clients or companies they need.
If you ever felt difficulties finding new clients or applying to the job - let's move on.
Every designer (junior or senior) want's to grow their freelance business or find a job that will satisfy their needs. They follow an established pattern over and over again:
But the problem with this approach is that it's not scalable enough. I was in the same situation in my experience, but then I tried a different approach.
Tim Ferriss wrote in his post "17 questions that changed my life" one question that I started asking myself more and more:
What if I did the opposite for 48 hours?
The answer wasn’t easy to find out. It requires a different mental approach - a mindset shift from looking for clients to make clients find you, effortlessly.
To make clients find you, you need to know the two types of design portfolios you should have.
By the way, even though I'm often giving examples from design (since I'm a designer myself), these portfolio tips were used by my students in various industries: from financial markets and insurance to advertising and content writing.
Having both of the portfolios is critical to grab clients' attention and keep the conversation going. The first one is focused on bringing attention to you and the work you do. The second one is a more extended version of the first that uncovers details to help you actually land the job or project.
In the very beginning - winning the first impression is crucial. It doesn't matter how many years of experience you have or how many users your decision has impacted. If your work doesn't look good - people will ignore it, in most cases.
You can win the first impression with the well-designed outputs and results of the work you've done.
It can be a Dribbble profile, your website, or a short PDF file. This type of portfolio should grab people's attention while being clear on the project deliverables.
Here are a few points to check while making such a portfolio:
The next step after making a good first impression is making sure you can present your design's functionality in the right manner.
To do so, you'll need another portfolio. A portfolio with more in-depth explanations of what was the project about, the goals, your role, and contribution (if the project was done with a team effort). A portfolio that presents your process, the outcomes for the client or company, and the deliverables.
This portfolio can be a Behance presentation, your website, or a larger PDF.
Some points to check while making this type of portfolio:
A lot of my students got their first client projects right in the middle of the courses, some of them got hired right before graduating just using that one video-portfolio tip.
I could go on and on about the various details of each portfolio type. The possibilities for presenting your work are endless. But this post shouldn't be. So I'll end here.
A final note before you leave: I’d love to hear your thoughts on this whole idea. How would you structure our portfolio to get more results? Let me know what you think in this Twitter thread.