4 unobvious things UI/UX designers do
Grows the product
In a company, a designer can and should suggest which products to present and how. He knows and solves business' and user's problems: how to sell and how to buy; what to offer and what to choose; where to find and where to place.
For this, a designer can use up to 10 different methodologies. Among them user interviews, card-sorting, surveys, and more. Choosing the right method depends on the goal.
Talks to users
When the product has a loyal audience and is useful then users are always ready to help develop the product. Talking to users helps identify deeper problems that the designer can solve.
The design has a high impact on product metrics. When the website is structured well the user will be completing his tasks more effectively. He will come back to the service again to spend more time in it.